Loyalty & Membership Software
Instant Loyalty
Fidelity's Instant Loyalty software is an extremely
powerful and flexible system combining a customer profile database and the
latest modern communications methods.
integrated customer loyalty and marketing software
Instant Loyalty enables the smaller operator to compete on
equal terms with the larger multiples by enabling them to operate a powerful
card based loyalty system. Points redemption can either be real time at the
point of sale terminal or can be via vouchers mailed directly to the customer.
how it works
The customer details from the application form are entered
onto the database to form the base customer records. Over time, with every swipe
of the card through the point of sale terminal, a profile of the customer's
spending is built up. Details like frequency of visits, spending patterns,
specific days of the week visits are made and total spend are recorded. From
this information, specific promotions targeted at selected customers can be
developed to increase their spending, encourage them to shop more often and to
retain their loyalty.
communicate with your customers regularly and increase turnover and profit
Loyalty marketing can be used in a hundred different ways to generate extra turnover. Examples include: inviting selected customers to a new product launch, sending a customer a birthday voucher, sending your best customers a special offer voucher and sending lost customers a range of vouchers to encourage them to return. Staying in touch with your customers lets them know that you value them and that you are not simply taking them for granted.
ICRTouch
ICRTouch touchscreen software has an integrated
customer accounts/loyalty/membership system.
It is a basic though
functional loyalty system. It lacks the marketing tools available with Fidelity
Instant Loyalty.
ICRTouch can also integrate with Instant
Loyalty.
Sentinel Touch SCreen Software
Sentinel touchscreen software has an integrated customer
accounts/loyalty/membership system.
It allows for customer loyalty points or
discounts.
Being an integral part of Sentinel software, it works very
smoothly and efficiently allowing fast lookup of customer details directly on
the touchscreen terminal.
It lacks the marketing tools available with
Fidelity Instant Loyalty.